I translate brand strategy into digital products and user experiences, turning complexity into clarity.

Good morning!

I'm Carl, a Senior Art Director and Team Lead at KAN in Stockholm. For the past 18 years, I've worked in branding and digital product design, helping organizations clarify who they are and how they communicate. I work at the intersection of strategy, design, and development, connecting business goals with solutions that last and create long-term value for both clients and the people they serve.

Kind words from colleagues

“You've got a humble way of inspiring, giving feedback, and teaching that makes collaboration easy. I always feel safe knowing there's an opportunity to brainstorm ideas.”