Founded in 2000 in Sweden, Trapets has grown to be one of the Nordic market leaders, focusing solely on financial crime prevention through technology for decades. On the other hand, they are relatively unknown outside the Nordic market. To break into new markets, Trapets needed to tackle challenges such as high competition and low brand awareness in the new countries. The collaboration with KAN, therefore, resulted in creating a clearer brand and communication platform, a new visual identity, and a new website that better supports both Trapets' long-term and short-term goals.